Carbon balancing is where the carbon emissions required to manufacture that product or service has been calculated and an equivalent amount of carbon is prevented from entering the atmosphere in some other way.

Balancing is facilitated by the World Land Trust (WLT), an ecological charity which gives you peace of mind regarding the credibility and integrity of how carbon impacts are balanced (offset). By choosing carbon balanced paper you can include a specially developed logo on your printed material – an instant, high-visibility seal that conveys your commitment to reducing your carbon impacts, helping to enhance your brand.

Carbon balanced paper is available in both coated, uncoated and recycled ranges. More information on carbon balanced paper can be found on the Howard Smith website.